Blimey! Episode 18 allready! Steve and me are discovering new words in the english language.
We start by talking about Ignite 2019, the sense and nonsense of unconferences, all the work that Anna Chu has to do to select the speakers while drinking her nitro-brew.
We talk about what sessions we send in and how we would see them pan out. Listen to our ep17 to hear Anna describe what she looks for in a session.
One of them was a session from Marijn about becoming an influencer in the organisation, based on an article he read here.
Influencers in adoption and change management
It is not about bottle flip challenges on youtube, but about change management in the organisation. Marijn doesn’t believe that a manager buy-in adds much to the adoption. But when the cool guy/girl from the office uses it, adoption will rise for sure!
An influencer is the evangelist, trying to influence people around them to change behavior, or to just buy stuff. When we do ambassadors in the aoption process, using influencers techniques might help in driving succesful adoption.
What are key qualities for an influencer?
- Be approachable (like a Tim Ferris)
- Know the best practices (and be knowleadgable)
- Know about upcoming stuff and news
- Make other people look up to them
- Must like to be in the spotlight
Becoming an influencer takes time and effort, it will not happen overnight. But there are steps to take when you talk about instagram/youtube which might also be effective in the corporate world.
For the whisky festival in Islay (Feis Ile 2019), this whisky was released. Marijn was fortunate to get a taste in when he visited Islay in june.
Scarabus is old norse for “a rocky place”. An undisclosed Islay distillery provides this unaged whisky. Created by Hunter Laing and available everywhere.
Typical Islay nose, tasting it has lots of charcoal, exploding full of taste in your mouth.
A long, long finish tops of this amazing dram!